Advertising Trends Post-COVID

Watch the recording from Wednesday, June 23rd at 10:35 AM ET for this panel featuring IMDb, SimilarWeb, and Kantar and moderated by AWS's Claire O'Brien.

Why Listen?

  • Online spending trends in retail, tech, etc.
  • New mediums - social media, influencer marketing, memes, Fantasy Sports, Pay-Per-View
  • Digital Advertising and App usage surge


Meet the Speakers:

Tom Porter


Tom Porter

Senior Manager, Business Development, IMDb

Tom is a 10-year veteran of IMDb, previously heading up operations for the global content organization and now focused on licensing IMDb's authoritative database of entertainment information to power third-party commercial services and solutions.

IMDb's licensed content includes essential metadata for more 7 million movies, TV/OTT shows and video games; 10 million cast, crew and entertainment professionals; global box office grosses; a billion 1-10 star ratings from fans globally and more. IMDb-powered solutions include rich and relevant recommendations and content discovery features; intelligent investment decisions; and competitive content acquisition/programming strategic insights.

Tom is a Brit living in Hollywood, so when he’s not talking about IMDb you’ll find him on the beach (even when it’s ‘cold for LA’) or enthusiastically visiting movie locations (via the IMDb app).

Ed Lavery


Ed Lavery

Director of Investor Solutions, SimilarWeb

Ed heads Similarweb's Global Investor Solutions business. Ed joined Similarweb three years ago and has been spearheading the solution to help investors integrate Digital Alternative Data into their investment research. He has also worked with many of the world's leading brands, shaping their digital strategies through market intelligence data.

Prior to SimilarWeb, Ed started his career in Investment Banking in London, working at Rothschild and DC Advisory.

Steven Passwaiter


Steven Passwaiter

Vice President and General Manager, Kantar

Steven's most recent experience is with CMAG, a unit of Kantar. He's demonstrated the ability to enter a firm, add expertise to its sales operation, drive results, and be promoted to a general management role in a short period of time. He is currently leading a team of six analysts, account managers, and operations professionals providing political ad occurrence data to political parties, campaign committees, media firms (editorial and sales), political agencies, analytic firms, and consultancies that have a stake in analyzing advertising by political concerns, advocacy groups and trade organizations.

He has also played a key role in strategic consulting projects across the globe for trade associations, media companies, and investors. For example, Steven helped sell, develop and deliver a digital media plan for a company involved in classic car auctions around the US.

Moderated by:

Claire O'Brien


Claire O'Brien

Business Development Manager, AWS Data Exchange

Claire is a Business Development Manager for AWS Data Exchange, covering the Retail & Consumer Goods verticals. In this role, Claire is responsible for helping industry-leading providers grow their business through AWS Data Exchange and helping data subscribers discover and use 3rd party data on AWS.


Want to meet One-on-One with a Speaker?