The Return to Live Events

Watch the recording from Thursday, June 24th at 10:25AM ET for this panel featuring Kochava and ForwardKeys and moderated by BattleFin's Alex Perlin.

Why Listen?

  • Music Festivals, Concerts, Live Sports
  • Rolling Loud live event on July 23rd
  • What does this mean for the rest of the live event industry?


Meet the Speakers:

Garrett MacDonald


Garrett MacDonald

EVP Strategic Sales, Kochava

Garrett MacDonald brings more than 22 years of B2B sales and executive leadership experience and is a recognized industry luminary on the convergence of mobile, gaming, retail, and finance, with deep expertise in the advertising technology industry. Prior to working with Kochava, MacDonald managed sales and platform development projects at Airpush, focused on real-time bidding, predictive algorithmic optimizations, advanced audience, behavioral and location targeting, as well as UI design, among other areas. Prior to Airpush, MacDonald was the first US business hire at StrikeAd, the world's first mobile-specific Demand Side Platform (acq Sizmek) where he helped pioneer programmatic buying in mobile advertising. Prior to StrikeAd, MacDonald served at American Express for nearly five years during the company's digital transformation. MacDonald enjoys helping brands deliver better experiences across multiple channels while extracting maximum value from their advertising spend.

Juan Gómez


Juan Gómez

Insight Expert, ForwardKeys

Juan Gómez is a seasoned expert in Travel and Tourism and Insights Expert at ForwardKeys. In his role at ForwardKeys he advises clients in tourism and finance in their strategic decision-making using the freshest data and view for new business opportunities.

After completing his Master's in Tourism Management at the University of Westminster (UK), he gained professional experience working as Research Manager Hotels, Leisure and Tourism at BDO Hotel’s Consultancy department. With plenty of international exposure, he he has grown to be a frequent speaker on the topic of travel post-COVID.

Moderated by:

Alex Perlin


Alex Perlin

SVP of Sales, BattleFin

Alex is Senior Vice President of Sales at BattleFin. She has worked at BattleFin since 2019 managing the Content and One-on-One meetings at the live events and data sourcing. She is also the liaison between Jefferies Equity Sales & Data Strategy group connecting their hedge fund and asset managers with our alternative data providers. Prior to BattleFin, Alex was a Private Wealth manager at Merrill Lynch and Smith Barney and also worked at hedge funds, Kleos Capital Management and Pequot Capital. After graduating from Brown University in 1999, her first job was at Multex, where she was Account Manager, National Institutional Sales, responsible for all key accounts.


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