Steven Passwaiter
Vice President and General Manager, Kantar
Steven's most recent experience is with CMAG, a unit of Kantar. He's demonstrated the ability to enter a firm, add expertise to its sales operation, drive results, and be promoted to a general management role in a short period of time. He is currently leading a team of six analysts, account managers, and operations professionals providing political ad occurrence data to political parties, campaign committees, media firms (editorial and sales), political agencies, analytic firms, and consultancies that have a stake in analyzing advertising by political concerns, advocacy groups and trade organizations.
He has also played a key role in strategic consulting projects across the globe for trade associations, media companies, and investors. For example, Steven helped sell, develop and deliver a digital media plan for a company involved in classic car auctions around the US.
