Adam Kurtzer 

Senior Institutional Sales, Capital Markets, GfK

GfK Boutique has exclusive and unique SKU-level sell-out data that enables their global team of analysts to see true consumer demand. By partnering with retailers, resellers, mobile phone carriers and distributors in over 95 countries they have coverage >85% of sales weekly in GfK tracked categories in developed markets and >65% in emerging markets on a monthly basis. Forecasts are built using the world’s largest sample of point of sales data, combined with GfK's global expertise, local knowledge, and advanced AI. This combination provides clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.